Spare Some Change, is the focus of my poster. I used a simplistic illustration to make my message clear. With this phrase I want to promote the idea of using a bike instead of a bus to save money and time. My main focus group is for the average person who uses the bus to and from places, but more specifically towards my dad who uses the bus now instead of his bike to travel to and from work. I used the same model of bike that my dad used to ride on the road.  I'm using the trope of a pun with the word "Change" placing the word in that of which it is random change on the ground that you could be saving if you ride your bike instead of using the bus. I also looked up the average bus ride cost and it was 75 cents which is why I used this word.

Dad Response: "I like it. I like the starkness and the simplicity of it. I like how the white seems to pop off the page. It's very hard to move people off the bus and onto a bike. I think you came as close as you could. I think the symbol is strong and I like the pop in color combination. The only thing better, would be somehow showing the letters of change getting stuck to the tires, like riding is like picking up change and saving/making money."